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Datsun passes milestone of 300 000 cars sold globally

In South Africa – since October 2014 – Datsun has sold 18 915 vehicles and are looking to add additional product to the range later this year…

Datsun has passed the milestone of 300,000 cars sold globally since the first Datsun car of the 21st century – the Datsun GO – was sold in India.

“Datsun is celebrating a new milestone – 300,000 customers have chosen Datsun cars since the return of the brand in March 2014. It’s a short period in the history of any car brand, but we have laid a solid foundation for our future growth,” said Jose Roman, corporate vice president and global head of Datsun.

In South Africa – since October 2014 – Datsun has sold 18 915 vehicles and are looking to add additional product to the range later this year. Datsun is also expanding its footprint on the African continent as it expands to Zimbabwe.

Roman further articulates that: “Great brands are not built by companies; they are built by people. People who create the cars, who use them daily and who make the ownership experience a rewarding one. We are thankful to everybody who has joined the Datsun journey so far and are committed to further enriching customers’ experience with the brand.”

In less than four years since starting production, Datsun introduced five new models. Today, Datsun is producing cars in three plants, located in India, Russia and Indonesia.

As of January 2018 Datsun is present in 14 markets, including India, Indonesia, Russia and South Africa, the first four “seed” markets and the biggest markets for the brand.

The latest upgrade of the global lineup has just occurred in Indonesia, with the introduction of the Datsun CROSS compact crossover. The Datsun CROSS is inspired by the ever-changing lifestyles of Datsun customers in Indonesia, following a constantly changing world. The very name, CROSS, reflects the model’s dual character, crossing the borders of daily life and performing routine tasks with ease, yet ready to take on new adventures.

To celebrate the growing Datsun family, the brand launched the global #Datsunlove Roadtrip campaign late last year. The campaign encourages owners to invite prospective buyers, their friends and family members to try a Datsun on the road and share their #Datsunlove stories on social media. In the South African leg of the campaign, Datsun will be offering consumers the opportunity to stand to win one of the following prizes: first prize is a trip to Bali for 2 persons worth R100 000, second prize is a shopping spree worth R20 000 and the third prize is R10 000 in cash – watch the press for details.

Via: Nissan South Africa

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