Navara’s segment share up from 11% in 2015 to 17% in 2017 YTD…
In the two years since it won the International Pickup Award 2016, more than 50,000 of the all-new Navara have been sold. Over the same period the Navara’s share of the highly competitive one-ton pickup segment has also increased significantly, rising from 11% in 2015 to 17% in 2017 YTD. That’s despite several new high-profile competitors.
Success has come right across Western Europe. In 2017 YTD (up to and including September), the Navara is the best-selling Asian pickup in the three key markets of UK, Germany and Sweden. Furthermore, with demand in those countries focused primarily on performance and premium features, the Navara’s popularity with business and leisure customers is the perfect illustration of its “tough and smart” position in the sector.
“We were so honoured to accept the International Pickup Award for 2016,” said Christophe Longo, general manager, LCV Marketing & Product Planning, Nissan Europe. “Jurors clearly recognized the Navara’s exceptional blend of tough performance and smart technology put it at the top of the class, and customers across Europe have agreed with them.”
The Navara was introduced in South Africa in March 2017. Currently, Nissan South Africa has launched only the Double Cab 4WD premium derivatives. With a market share of 13% in this sub-segment, Nissan Navara is fourth in its competitive set. As Nissan builds out its Navara range including a Double Cab 2WD premium derivatives, Nissan anticipates it will capture additional market share as the popular bakkie becomes more accessible to a wider audience.
The Navara enjoys a very rich sales mix, with more than 80% of sales volume on the two highest grades – N-Connecta and Tekna. It’s a figure higher than most of its segment rivals.
The Navara features high levels of refinement, style, comfort and quality. It was developed to extend these characteristics – so closely associated with Nissan’s award-winning Juke, Qashqai and X-Trail crossovers – into the LCV segment for the first time. Pioneering technologies available on the Navara include Nissan’s Intelligent Around View Monitor camera system and Intelligent Emergency Braking.
The Nissan Navara’s tough and smart character is playing a part in determining which vehicle is the next holder of the International Pickup Award. Shortlisted models include the Alaskan – from Alliance partner Renault – and the Mercedes X-Class. This latter vehicle and the Navara are jointly developed by Mercedes and Nissan on a common chassis and powertrain architecture.
Launched late in 2015, the all-new Nissan Navara sets a new benchmark in the one-ton pick-up sector. LCV media clearly agreed and honored the Navara with the 2016 International Pickup Award (IPUA). Tough and smart, it combines the best of Nissan’s leadership in the crossover segment – with cars such as the Nissan Qashqai and X-Trail – with more than 80 years and 12 model generations of experience in designing and manufacturing robust and practical pickups.
Available in Double Cab and King Cab body styles, the Navara is built around a robust ladder frame chassis. Enhancements over its predecessor model include five-link coil-spring rear suspension, which provides enhanced dynamic performance and comfort over all terrains. Standard on Double Cab versions, it’s a first in the segment.
New levels of car-like refinement, style, comfort and quality come as standard on the Navara, with technologies not usually associated with the LCV segment. These include Nissan’s pioneering Intelligent Around View Monitor camera system and Intelligent Emergency Braking.
Via: Nissan South Africa