This advert reminds motorists not to drink and drive over the festive season

”Don’t Drink Drive” 50th Anniversary Advert

The new ”THINK!” advert marks the 50th anniversary of anti-drink drive campaigning. Although road deaths caused by drunk drivers have fallen significantly from 1,640 in 1967 to 230 deaths in 2012 (in the UK), this film reminds viewers that one death on our roads is still one too many.