Avicii and Volvo Cars have come together for new brand campaign featuring a rework of the classic song Feeling Good
Avicii and Volvo Cars have come together for new brand campaign featuring a rework of the classic song Feeling Good. It was filmed in Stockholm and Osterlen, southern Sweden and visits the places that are of personal significance for Avicii. It tells his own story of renewal following several years of hard touring. The video also features close friends and family of Avicii.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the music video. I think we did a great job together,” said Avicii.
The video features the new XC90 and marks another step in Volvo Cars’ brand transformation and reflects a new direction for the Swedish manufacturer.
“We were delighted to have the opportunity to work so closely with Avicii on this campaign, as it reflects something that is happening for both Avicii and for the Volvo Cars brand. We are entering a new era – a New Beginning, as we have called the campaign. We have gone through several years of intense investment and we have refined our brand. The result is a new, more nimble and customer-responsive Volvo Cars,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.